TMTS 2026 Launches Digital Treasure Hunt: Two Thematic Routes Exploring Cutting-Edge Smart Manufacturing Technologies

2026-02-10

The biennial hallmark of the machine tool industry, "Taiwan International Machine Tool Show 2026 (TMTS 2026)," is set to take place from March 25 to 28 at the Taichung International Exhibition Center. To foster deeper technical exchange between visitors and exhibitors, the organizers have introduced the "TMTS Digital Treasure Hunt Challenge." This initiative features two thematic routes designed to lead professional buyers and visitors through key exhibitor booths, offering a firsthand look at the latest innovations in AI-powered and sustainable manufacturing.

Thematic Routes Connecting Key Exhibitors with Industry Trends

At the heart of this event is an "Interactive Visiting Experience." Aligned with the show's core themes, the organizers have curated two digital routes consisting of select exhibitors. Through the official TMTS APP, visitors can access digital guidance and engage in brief interactive tasks or technical demonstrations at various stops. This allows them to quickly grasp pivotal solutions in Digital Transformation (DX) and Green Transformation (GX). This model moves beyond traditional passive viewing, enabling visitors to master core industry concepts through high-efficiency interaction.

Four Days of Grand Prizes to Boost Visitor Engagement

To encourage participation, a variety of premium prizes have been prepared. Visitors who complete either of the thematic routes within the four-day exhibition period will be eligible for a lucky draw. Prizes are extensive and high-quality, ranging from international round-trip airfare and Sony headphones to BenQ projectors, Taiwan-made folding bicycles, and renowned local whiskey, with daily winners announced. These incentives, combined with interactive fun, are expected to significantly increase foot traffic and dwell time at exhibitor booths.

Integrated Digital Marketing to Enhance Global Exposure    

The "TMTS Digital Treasure Hunt" not only optimizes the visitor journey but also provides exhibitors with multi-channel exposure. Information about participating exhibitors will be featured across the official website, the APP activity page, the printed Show Map, and pre-show social media promotions. By utilizing these digital tools, the organizers aim to help exhibitors connect with potential buyers more accurately, enhancing brand visibility and fostering business dialogue.

TMTS 2026 cordially invites global manufacturing partners to participate in the Digital Treasure Hunt and witness the exceptional prowess and innovative momentum of Taiwan's machine tool industry in the age of AI.

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